The boundary between the training studio and the city sidewalk has vanished for good. Just a few seasons ago, sportswear worn outside the studio was associated with hastily throwing a jacket over a sweaty fitness outfit. Today, on the streets of Copenhagen, Paris, and New York, we are witnessing a much more interesting phenomenon: elevated athleisure. This is not a fleeting trend for “comfort at all costs,” but a thoughtful dialogue between the functionality of activewear and architectural tailoring and the quiet luxury aesthetic.
Designers on global runways have rejected flashy neons, synthetic shine, and the dominance of large logos in favor of noble, matte knits, geometric cuts, and nature-inspired colors.
At JOYINME, we have designed our clothing from the very beginning with a seamless transition in mind between your morning practice and the rest of your busy day. Here is a guide on how to draw from global trends and build a capsule wardrobe in motion, where sporty flare leggings successfully replace tailored trousers, and a minimalist square-neck top becomes the base for a wool blazer.
Where did the elevated athleisure trend come from? From runways to street style
The fashion for combining sporty elements with classic elegance did not come out of nowhere. It is a direct response to a changing rhythm of life—flexible working hours, meetings in cafes, the need to care for one's body in the middle of the day, and fatigue with rigid dress codes.
On the runways of fashion houses like The Row and Bottega Veneta, as well as during Copenhagen Fashion Week among Scandinavian designers, athletic staples have ceased to serve solely a training purpose. Instead, they have become a neutral canvas for sophisticated styling.
3 pillars of the elevated athleisure style
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Noble, matte finish. Shiny, slippery polyester fabrics immediately give away their typical gym pedigree, making them difficult to pair with a classic wardrobe. In the elevated athleisure trend, knits with a matte structure and velvety feel reign supreme. In the JOYINME clothing collection, this is achieved by our proprietary ease™ material, which gains a peach-skin softness through a micro-brushing process, does not show through, does not rustle, and lacks a synthetic sheen.
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Texture Clash. The most interesting urban outfits are based on combining opposites: the smooth, stretchy knit of a top meets the rough poplin of a men's shirt, the chunky weave of a wool cardigan, heavy denim, or smooth vintage leather.
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Purity of form and earth tones. Instead of bright stripes, unnecessary zippers, and pockets, we choose architectural cuts: geometric necklines, a perfectly contoured waistband, and a palette inspired by nature—from dark chocolate and buttery beige to deep navy.
Flare pants and bell bottoms – the grand return of the 70s in a modern edition
The most powerful shift in silhouette in recent seasons is the move away from tight-fitting, traditional leggings toward flare pants. A cut that defined the 70s has returned in a version made from ultra-modern, elastic knits.
Why have bell bottoms dominated urban street style? Because they combine the unrivaled comfort of leggings with the line of elegant palazzo pants. The widening of the fabric from the knee down optically lengthens the legs, balances hip proportions, and gives the entire outfit a more formal, fashion-forward edge.
In the new JOYINME collection, the flare cut is represented by two models:
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Simple Flare Pants (in deep Blueberry and creamy Whipped Cream) – a model with a fitted hip line and a hem that drapes gently over shoes, sewn from an enveloping, soft knit.
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Flare Pants (Navy, Calm Brown, Black) – a variant with a slightly wider leg, creating a beautiful flow with every step.
How to wear flare pants every day? 2 proven formulas
Formula 1: Parisian Chic (For work and meetings)
Pair your navy Simple Flare Blueberry pants with a loose, blue-striped poplin shirt (leave the top two buttons undone, roll up the sleeves). Put on leather loafers or thick-soled loafers and sling a leather shopper bag over your shoulder.
Formula 2: Copenhagen Cool (Weekend and the city)
Pair Flare Calm Brown pants with a fitted ecru top and throw a voluminous, double-breasted midi trench coat over the top. Add retro-style suede sneakers and chunky-frame glasses.
Square-neck top – a geometric base for a blazer
The square neckline is a cut that has dominated runways and the profiles of it-girls. It nods to classic corset lines, beautifully exposes the collarbones, and optically elongates the neck, while providing a sense of full stability and coverage for the chest.
In a capsule wardrobe, a minimalist top with a geometric cut successfully replaces traditional t-shirts or silk camisoles, eliminating the problem of slipping straps or visible seams.
In the new JOYINME collection, you will find geometric cuts created for layered styling:
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Daily Flow Top (Beige Stone, Navy, Calm Mauve) – wide, comfortable straps and a clean, square neckline that contours the bust without the need for a traditional bra.
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Line Top (White) – snow-white, architectural simplicity with a smooth front.
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Clean Bra (Blueberry, Whipped Cream) – a racerback model with a subtle front that remains invisible under thin knits.
Styling idea with a blazer
Instead of a white t-shirt, put on the Daily Flow Beige Stone top. Add an oversized, men's wool blazer in graphite or warm beige, and high-waisted pants. Thanks to the snug structure of the ease™ material, the top stays perfectly against the body, does not bunch under the arms, and creates an impeccable base under an unbuttoned jacket.
Total look in Dark Chocolate – bitter chocolate as the new black
For the 2026 season, the fashion world has reached a unanimous verdict: chocolate brown (Dark Chocolate / Bitter Chocolate) is the new black. It looks just as dignified and timeless, but is much more visually malleable—it does not create as sharp a contrast with the skin and pairs fantastically with buttery beige, blue, cream, and gold jewelry.
A monochromatic tone-on-tone set in dark chocolate is the quickest way to an outfit that looks luxurious and refined in every detail.
In the JOYINME palette, chocolate brown is the heart of the new collection:
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Unity ease™ Dark Chocolate Leggings – a high, double waistband contours the waist without pinching, and the absence of a vertical front seam guarantees an impeccable, smooth look.
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Grace Dark Chocolate Top – a feminine cut with diagonal stitching.
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Movement Dark Chocolate Shorts – a base for oversized shirts and sweaters.
Street style tip: Pair your Unity Dark Chocolate leggings with the Grace top, and throw a loose cardigan in buttery yellow (Morning Butter) or ecru over your shoulders. Complement the look with a suede bag and minimalist gold hoop earrings.
Tracksuit in a soft tailoring version - how to wear it to the city rhythm?
The tracksuit has ceased to be a symbol of home laziness – it has entered the salons as a full-fledged element of urban soft tailoring. The principle of wearing tracksuits outside the home is based on the contrast of proportions and the quality of the knit itself.
Thick, fleshy cotton with a smooth weave holds its shape and doesn't look like stretched-out pajamas, provided we pair it with structured outerwear.
In the JOYINME collection, you will find two sweatshirt styles sewn from certified Polish cotton:
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Kind Oversized Sweatshirts (Morning Butter Flower, Dusty Blush Flower, Silent Mocha) – an elongated cut with a dropped shoulder line and subtle, proprietary botanical graphics.
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Forme Cropped Sweatshirts (Morning Butter, Dusty Blush Sun Energy) – a cropped cut that ends exactly at the waistline, exposing high-waisted pants.
How to balance tracksuit proportions?
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Oversize top + Fitted bottom: Pair your Kind Morning Butter sweatshirt with dark Unity leggings, ribbed ankle socks, sneakers, and a long wool cocoon coat.
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Short top + Loose bottom: Pair the Forme Dusty Blush cropped sweatshirt with high-waisted sweatpants from the same line, but break up the look with an elegant, smooth trench coat and a leather baguette bag.
Capsule wardrobe in motion - 5 elements to create 10 urban looks
The concept of a capsule wardrobe is based on modularity – a few carefully chosen garments should create countless combinations for different times of the day.
By choosing your base from the new JOYINME collection, just 5 key models are enough to have a wardrobe ready for an entire active week:
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JOYINME Base Element |
How to pair in the city? |
Effect / Occasion |
|---|---|---|
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1. Simple Flare Pants (Blueberry) |
Blue men's shirt + loafers + trench coat |
Office work / business meeting |
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2. Unity ease™ Leggings (Dark Chocolate) |
Herringbone oversized blazer + white t-shirt |
Lunch in the city / remote work |
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3. Daily Flow Square-Neck Top (Beige Stone) |
Linen suit or soft cardigan |
Evening out / pilates studio |
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4. Kind Oversized Sweatshirt (Morning Butter) |
Flare pants + retro sneakers |
Travel / active weekend out of town |
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5. Movement Shorts (Dark Chocolate) |
Voluminous white shirt + high socks |
Summer walks / coffee outing |
Discover the new JOYINME arrivals and create your urban look
Fashion shouldn't require compromises between style and freedom. When your clothes move softly with your body, you gain a lightness that accompanies you throughout the day – on the mat, on your way to an important meeting, and during an afternoon coffee with a friend.
Explore the new arrivals from the JOYINME collection, feel the touch of the ease™ material, and create your own definition of capsule elegance in motion.
